What does a website cost? Pricing & factors in 2026

"What does a website cost?" — the honest answer

The short answer is: it depends. The long answer is more useful. Price is almost entirely driven by scope — what the site actually needs to do. A lean marketing website is a different animal from a platform with login, payments and custom logic.

As rough guidance for 2026:

• One-pager / small marketing site: a few thousand euros.
• Multi-page company website with a CMS: mid four-figure to low five-figure range.
• Online shop or web app with custom logic: five figures and up, depending on feature scope.

Which factors drive the price

• Scope & features. Every extra feature — login, payments, search, multi-language — costs development time. Prioritising ruthlessly saves real money.
• Design. A template is cheap; a custom, on-brand design costs more — but often pays for itself in conversion.
• Content. Copy, images and translations are a line item of their own, and one that's easy to underestimate.
• Integrations. CRM, inventory, payment providers: connecting systems is often more work than the visible interface.
• Performance & SEO. A fast, technically clean site costs more up front but earns more visibility over time. More on that in our post on Core Web Vitals.

Fixed price or time and materials?

Where the scope is clear, we work with fixed prices — you know in advance what you get and what it costs. For ongoing development, a time-and-materials model often makes more sense. The key is transparency: no hidden line items.

How to save budget without losing quality

The biggest lever is a sharply scoped start. Instead of building everything at once, you launch with what delivers real value — and expand based on data. That's exactly the principle behind our MVP development.

Want a solid estimate for your specific project? Drop us a line — we reply within one business day with an honest assessment.