PWA or native app? An honest decision guide

The difference in one sentence

A native app is built for iOS and Android and installed through the app stores. A Progressive Web App (PWA) runs in the browser but can be added to the home screen like an app and used offline. Both are valid — the question is which fits your product.

When a PWA is the right choice

• Fast reach. No app-store review, no download — a link is enough. Ideal for content, tools and services with a low barrier to entry.
• One codebase for everything. A PWA runs on desktop and mobile at once. That saves budget and simplifies updates.
• SEO included. A PWA is a website — Google can index it. A native app can't be.

When a native app pays off

• Deep device integration. Bluetooth, precise camera control, background location, secure hardware storage — this is where native shines.
• Performance-critical experiences. Heavy animation, games or real-time graphics run smoother natively.
• App-store presence. Some audiences simply expect the app in the store — as a trust signal and a discovery channel.

The often-overlooked third option

With React Native you build a genuine native app for iOS and Android from a single codebase — so you get store presence and native features without paying for two separate teams. For many projects this is the most economical compromise between reach and depth.

How to decide

Ask yourself three questions: Do I need deep device features? Is the app store an important channel for my audience? How fast do I need to be in the market? The answer usually falls out on its own — and if it doesn't, a sharply scoped MVP lets you test the assumption cheaply.

Not sure which path fits your product? Let's talk — we'll give you an honest assessment before you invest.